Where
are your employees
on the journey?

Click on each stage and consumer to learn more.

What are the goals and mindsets?
In this first stage, employees need to decide to pursue or not to pursue an HSA.

Some may feel anticipation and enthusiasm about finding a tool to better manage their heatlh care finances. Others may feel confused or intimidated.

What do employees want to know?
During the Decide stage, employees will have many questions, such as:

How does an HSA work?
How can it help me?
What are the benefits and risks?
What are the tax implicatons?

How can you help?
  • Provide educational materials on high deducitble plans and HSAs in a variety of formats—print, webinars, online
  • Offer benefits meetings that provide information and an opportunity for employees to have their questions answered
What are the goals and mindsets?
In this stage, the goal is for employees to open their accounts as easily as possible.

Employees may feel uncertain and anxious about their new account and the enrollment process while others may have little anxiety.

What do employees want to know?
During the enrollment period, employees may be wondering:

What do I do the first time I have a doctor's visit?
How do I use my debit card?
Who do I call with questions?

How can you help?
  • Provide educational materials on how the account works
  • Make sure your benefits managers are knowledgeable about health accounts
  • Offer a call center phone number employees can call with questions
What are the goals and mindsets?
At the mid-point of their health savings and spending journey, employees are looking to get value from their accounts.

Account holders may feel confident and in control about setting aside funds. Others may feel overwhelmed or cynical about the account's intended benefits.

What do employees want to know?
As they use the account, employees will want to know more about how it works:

I paid out of pocket. What do I do now?
How can I make a rollover contribution?
What medical costs are qualified expenses?

How can you help?
  • Hold regular employee benefits meetings and talk about how to use the account most effectively
  • Partner with your account provider to help staff the meetings and be present to explain the account
  • Offer webinars that provide answers to common questions
What are the goals and mindsets?
During the Manage stage, account holders are keeping current with account duties.

Confidence and empowerment will be experienced by some employees. A sense of burden over how to properly use the account will be the experience for others.

What do employees want to know?
As they manage their accounts, they may wonder:

How much can I reimburse myself and for how long can I go back in time?
How does this get reported to the IRS?
What are some other plan options?
Do I need to save all my receipts?

How can you help?
  • Ask for a report from your account provider to determine who is contributing and using their account
  • Get employee feedback on how well they are understanding and using their accounts
  • Identify your employees' knowledge gaps and address them with communications, benefit meetings, webinars
What are the goals and mindsets?
The final stage has employees getting the most value from their accounts by investing wisely.

Some users will confidently invest while others will be intimidated about what to do and anxious about making mistakes.

What do employees want to know?
Investors will want to know:

How can I use my HSA to improve my long-term financial health?
How much money will I need in retirement to pay for my health care?
Can I use my HSA dollars to pay for health care in retirement?

How can you help?
  • Offer print information and webinars focused on investing wisely
  • Encourage employees to reach out to your HSA provider to help guide them through account optimization
  • Share the investment video with your employees
  • Help employees find out how much they'll need for health care costs in retirement